Next
Plateau is the design
house for personalised service and support whether you are just
starting our in business or are an established player.
We pride ourselves on creating functional and stylish websites
that are brand oriented capturing the true essence of your business whilst incorporating
all the latest web usability.
Our design style excels with visual effect to grab your audience’s attention,
express your message in a clear and concise manner and ensure repeat visits to
grow your business.
We create new sites from the ground up, offering the complete package of domain
name registration, hosting, design, development, copywriting, editing, image
re-touching, search engine optimisation and on-going maintenance and we can also
take an existing site and give it an extreme or minor makeover.
We specialise in creating Custom Designed Websites which provide us and you with
unlimited scope for expressing your vision.
We believe that Custom Design websites are the only way to freely express your
individuality and therefore we do not offer Stock Standard Template Driven Content
Managed sites.
Advantages of a Custom Designed Site:
• Cheaper
Hosting
• Quicker
to download on lower bandwidths
• Less
Cost involved at startup and on-going (no training
involved)
• Greater
Flexibility
• Designed
specifically to your needs | looks fantastic |
personalised
• No
computer knowledge required
• Regular
updates with on-going maintenance made by a professional
designer to your changing needs
• Higher
level of virility by the major search engines
so less advertising cost for you
Disadvantages of a Content Management
Site (user updatable):
• Poor
search engine optimsation effectiveness (poor
coding produced). This makes
your website less important
with the search engines
and will have a major impact on your sites visibility.
This can then add significantly to
the cost of marketing.
• Resource
Hungry. Requiring more power, more memory and software
maintenance. High probability of site
failing if setting changes
made by the user and therefore rendering the site not viable
online.
• Costs
of upgrade to content managed software
• More
expensive hosting
• Client
requires more than basic level of computer skills
• Time
factor with client making all their own changes can result
in less time to spend on growing your business
• Requires
image editing skills in packages such as Photoshop or similar
• Restricted
to the initial layout and updatable areas. You may
need to introduce a web designer to add extra
pages
or change the content of your
original pages.
:: Design & Development
We work directly with our clients to ascertain a complete understanding your
business, the goals of your website and realising these with our technical and
design expertise.
We make this easy for you by being the driver in prompting you for background
details and creative ideas on the overall image and content required to ensure
your vision is what is delivered in the finished product.
You will be kept up to date with the design and development of your site through
the entire process with access to our online server.
Please see our full Design
and Development Process
:: Domain Name Registration
Domain names are unique Internet addresses. You cannot have a website without
a domain name, eg. www.nextplateau.net
We are able to help you select the most appropriate domain name for
your business and its requirements. We can also help you decide which domain
extension you need, such as .com or com.au
Next Plateau will also register the domain for you with competitive,
low cost fees.
:: Website Hosting
People from all over the world are searching for information, products and services
online 24 hours a day, seven days a week. With a premium website hosting
solution, internet users will find you quickly and reliably.
Next Plateau can be your secure web hosts at super high speed for maximum online
productivity.We offer yearly hosting packages that will more
than accommodate for every size business and function.
:: Copywriting |Content Editing
Copy Writing is the process of professionally building the text component of
a website in order to provide the internet web user with the best browsing experience
throughout their online visit. Good copywriting is an essential part of any website.
The content must suit the style and image of your business and the image you
are wanting to project.
People typically scan websites for information, so excess words and flowery descriptions
should be eliminated.
Your website needs content that is:
• Informative
• Relevant
• Interesting
• Current
Good copywriting is also crucial for search engine optimisation.
Effective descriptions and keywords help boost your website’s rankings
in search engines.
In brief, website copywriting should achieve three things for your website:
1. High rankings in search engines
2. Conversion of website visits into sales
3. Repeat visits
:: Content Editing
Next Plateau can provide editorial advice and re-writing on
the content you submit for your website. We realise that not everyone is a professional
wordsmith and this is where our creative team can use their experience and expertise
to professionally word and structure your content to:
• Incorporate
key words for search engines
• Create
short sentences and paragraphs
• Use
sub-headings, bulleted points and numbered lists to separate text
:: Photo Retouching | Enhancements
Our design team is highly skilled in image manipulation work for
the web and can assist you in providing almost any result for your photo/image
modifications.
• Digital
photo restoration of any complexity
• Background
replacements
• Removal
of any unwanted figures and objects
• Insertion
of new objects into photos
• Artistic
treatment of your photo/images
:: Search Engine Optimisation
Search engines are huge databases containing information from
websites throughout the Internet. People can search the database by typing in
'keywords', which describe the information required. The search engine then retrieves
a list of relevant websites. Research has shown that the majority of people (over
75%) surf the Net and find sites using search engines.
Search engine optimisation is designing, writing and programming your
entire website so it ranks high in search engines. The aim is
to have pages from your website appear near the top of search engine queries.
Next Plateau provides:
• Website
page optimisation
• Submission
to major free search engines
• Review
of options for submission to search engines requiring payment
• Building
links from other websites (which helps increase search engine
rankings)
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